What is the process for creating a successful video?
When creating something valuable that will withstand the test of time, whether it’s the home of your dreams or a chart topping song, there is always a well thought out process to guide the way. Creating powerful and effective video marketing content is no different. There are tried-and-true methods that must be followed in order to produce a high quality and purpose driven video that you will be proud to add to your marketing collateral. This all begins by laying a strong foundation during pre-production. We always say that at least 50% of a video project is accomplished during this phase. After all, if we have a strong direction from the get-go, there is very little room for miscommunication moving forward.
At Moji Cinema, we begin the journey by using our “Video Blueprint Method” where we schedule a 1-2 hour meeting with all key decision makers within your organization. During this time, we discover what makes your organization tick, identify the problems you are facing and discuss the ways in which we can help to solve them. We uncover the purpose, direction, and goals of the video and figure out how those results can be measured. We also help strategize the ways in which the video will be implemented and marketed to your target audience. After we gather all of the necessary information, it’s time for us to get to work. Within a week’s time, we will create a video blueprint that will be sent to you electronically outlining our vision for your project along with a few different approaches that can be taken.
After you sign off on the most suitable approach, it’s time to begin planning for the production. This is where we need your help. Depending on the type of video we will be creating, your involvement will vary, but it’s safe to say there will be certain obligations you will have to meet along the way to ensure that the project goes off without a hitch. For any video that we produce, we will need your assistance coordinating with subjects, scheduling ideal days/times for filming, and identifying suitable locations that are story relevant and free from extraneous noise/foot traffic. If we’re shooting at a restaurant, we certainly don’t want to be shuffling around with cameras while customers are dining in on the busiest night of the week. When possible, we like to be able to scout potential locations beforehand to avoid any conflicts on the day of the shoot. Please refer to our separate article outlining suitable location guidelines by clicking here.
Now is also the time to start thinking about how you want your subject to present themselves on camera. It may be time for them to get that haircut they’ve been putting off or pull out the iron to get the wrinkles out of the shirt they will be wearing. Appearance is very important to the overall presentation of the video, so don’t wait until the last minute to start preparing. Please refer to our separate article outlining appearance guidelines by clicking here.
We also ask that you begin locating old photos, videos, and other relevant items that can be used to help supplement your story. The last thing we want is a project that is near completion, but cannot be finalized because we’re waiting for you to dig out your old photo albums from the closet. To avoid any project delays, please complete your tasks in a timely fashion and we will be sure to do the same on our end.
Phew! Now that all of the pre-production is finished, it’s time to break out the cameras and begin shooting. The first day of filming will usually be comprised of interviews with any key characters to be featured throughout the video. We will be sure to arrive on time and ask that you please do the same or let us know ahead of time to avoid rescheduling fees. It typically takes us about 1 hour to get all of our lighting, audio, and camera equipment set up so let’s be sure to schedule our shoot accordingly. It’s also best to remind all necessary personnel to keep our staging/filming area free from foot traffic and clutter to avoid any injuries or delays to the production.
Once we have everything set up, it’s time to roll the cameras. This process could take anywhere from 2 hours to multiple days depending upon the complexity of your video and the availability of the people or events we will be capturing. For simpler projects, it is common that we will shoot interviews and supplemental footage in the same day to maximize your investment.
If we are conducting an interview, it’s imperative that we keep the environment as quiet as possible so let’s plan ahead of time if air conditioners need to be turned off or if people need to be redirected to different parts of the location in order to keep our set contained. After all of the filming has been completed, we will pack up our equipment, say our goodbyes and leave the location as we found it.
Now it’s time to hit the editing room. We will work our magic and put together an audio version of the story that will be sent to you electronically via a web interface called Wipster. Here, you can review the audio file and click at any point during the story, bringing up a text box where you can leave any feedback so we’re always on the same page.
Once the story is locked in, it’s time to begin scheduling dates to capture all the other visuals that will comprise the video. After all, this is where your story comes to life. We don’t want to see someone telling us what they do, we want to see them actually doing it. If you own a home theater company, we probably want to capture an installation in one of your customer’s homes so be sure to plan ahead of time to see if this is feasible. In some cases, this part of the process can be achieved in a matter of hours whereas sometimes this needs to be spread out over weeks depending upon what we are trying to capture. Again, let’s be sure to communicate so the project moves forward efficiently.
Now that we’ve captured all of the supplemental footage, we will hit the editing room once again and create a rough cut of your video. Once it’s ready, usually within a few week’s time after all footage is collected, we will send a version for you to review via Wipster. After all key decision makers sign off on the finished video, we will make any necessary changes on our end and send you a high resolution 4K video file for you to implement on your website, social media, e-mail marketing campaign, etc.
We realize there are a lot of factors and hard work that goes into producing an emotionally charged and purpose driven film, but if we work together diligently, we can create a powerful video that will get great results, reach new audiences and last a lifetime. So what are you waiting for, let’s tell your story today!