Blog by Moji Cinema


  • Moji Cinema

As is true with most creative endeavors, filmmaking is a very collaborative process. This means that a certain amount of your time will be required for your video to be as successful as possible. The amount of your involvement will vary from project to project, but it’s safe to say that you will have to meet certain obligations to ensure a smooth process from start to finish.

Initial Story Brand Video Production Steps

The first commitment begins with a storyline workshop where we meet with key decision-makers and uncover all pertinent details related to your project. This is usually a 1to2-hour meeting where we brainstorm and devise a strategy for the best approach to take going forward. Once you sign off on the most suitable approach, we will give you homework to complete before filming begins.

If we’re going to be creating a branding video, we will ask you to gather old photos, videos, and other artifacts that are relevant to the story of your organization. If we’re creating a training video, we will ask you to come up with a script that captures all of the rules, processes, and values that a potential employee must adhere to in order to become an asset to your company. As you can see, depending on the scope of the project, your obligations will differ, but it’s imperative that you complete your tasks in a timely fashion to keep the project moving forward.

Now that we have a strong direction for your video, we need your help preparing for the filming day/days. It will be up to all of us to coordinate schedules, but we ask that you do whatever’s necessary on your end to be prepared so we can film as efficiently as possible on the day. This means planning ahead with your employees or customers and making sure they are available for the allotted amount of time necessary to complete filming. Also, if there are any potential limitations regarding the environment in which we are going to shoot, please let us know ahead of time so we can plan accordingly.

Filming Your Video

Once all of the pre-production is complete, it’s time to begin filming. This process could take anywhere from 4 hours to multiple days, depending on the complexity of your video. It’s highly unlikely that we will need your involvement for the entire shoot, but be sure to communicate with us beforehand to avoid any potential issues that may arise. It’s always a safe bet to clear or minimize your schedule during days of filming so that we have your full, undivided attention.

After all filming is complete, it’s our turn to get to work in the editing room. We will work our magic and put together a rough cut that we will send to you electronically to review with all key decision-makers. We recognize that your time is valuable, as is ours, so we ask that you give us any feedback within oneweek’s time to keep the ball rolling. If you have any issues with that timeline, reach out to us and let us know so we’re all on the same page.

Get Started on Your Story Brand Video Production Today

As you can see, we’ll need your help in order to create a successful video. But remember, this is a collaborative effort, and we will do whatever we can on our end to minimize any unnecessary stress. We want this to be a fun process that you will enjoy every step of the way, so let’s work together to create a powerful video that you will be proud to share with the world!