Why You Shouldn’t DIY Your Business Origin Or Branding Story
DIY or do-it-yourself activities are a great test of creativity and an excellent opportunity to overcome personal economic constraints. Doing things yourself can also be therapeutic or a fun leisure activity. However, as the DIY craze catches on and more and more information becomes available, many believe almost any project can be completed swiftly and economically as a DIY.
In reality, if you’re planning on creating a branding video that tells your origin story, including the who, what, where, when, and how of your business’s beginnings, you have a lot to consider before getting started. To give you an idea of how bad things could get, the experts at Moji Cinema have covered the consequences of attempting to create your business’s branding or origin video.
1. Mistakes are easy to make
Attempting to create your business’s branding videos and media content for marketing purposes is not a great idea, as mistakes are easy to make. For example, failing to use the right equipment and lighting and a lack of knowledge of video production can result in a video that is either hazy, dull, or lackluster. You could spend time making marketing or introduction videos only to find they are not good quality and display your business in a poor light.
2. Mistakes can be costly
As the famous saying goes, “you never get a second chance to make the first impression.” This is the absolute truth in the video creation and production industry. The branding or origin video you put should be a straightforward, digestible narrative that is captivating and of high quality. If you create a video that looks amateurish, people will think the same way about your products and services, costing your business dearly.
Do things right - Hire a professional
While you do not need a license or certification to create promotional marketing videos, unless you have the right tools and requisite videography skills, DIY solutions and hasty homemade video content should be avoided.
Poorly made, amateur videos can create negative perceptions about your company that will discourage prospective customers from hiring you and future employees from not wanting to work for you.
While the industry has advanced in leaps and bounds and smartphones can shoot some pretty impressive video, expertise in video cameras, lighting, sound, storytelling, and video editing are what makes your video content stand out.
A video professional will take the time to understand your goals and objectives, who your target audience is, and how to create content that will resonate with your target audience. They will then execute a video that quickly connects with the viewer and efficiently communicates why you are the best company to serve their needs.
You need to find experts in the art and science of storytelling with a proven track record of producing world-class videos. If you’re wondering about costs, most good video production companies charge a minimum of $1,000 for producing a professional-level video. This said, if you shop around, you should find video production companies that offer high-quality services within your budget.
For professional video services, reach out to the expert at Moji Cinema. As Albuquerque’s premiere video strategy and production company, we have created a wide variety of videos for local, family-owned businesses, including Bobby J’s Yamaha, Burritos Alinstante, and The St. James Tea Room, as well as local non-profits such as the Carrie Tingley Hospital Foundation and A Peaceful Habitation. We propel your business or non-profit to thrive with powerful video marketing and strategy solutions.
Get in touch with us today!