8 REASONS WHY VIDEOGRAPHY SHOULD BE CENTRAL TO YOUR MARKETING STRATEGY: PART 1
In recent years, the digital marketing industry has grown at an exponential rate, capitalizing on a variety of exciting new platforms. Companies and individuals have more power than ever to release meaningful content that turns leads into customers. The downside of this is that brands that have been slow to adapt to video content-based advertising are quickly falling behind the competition.
Moji Cinema is a video production company that offers marketing services from one of the best videographers in Albuquerque. Read the following list to find out why video marketing has taken over the world of advertising.
REASONS TO IMPLEMENT VIDEO MARKETING STRATEGIES: PART 1
1. REUSABLE CONTENT
In the past few years, nearly every social media platform has recognized the demand for video content and released new applications accordingly. For example, Instagram began as a primarily photo-based platform, but today we see far more reels and IGTV videos on the platform than we do pictures. With all of these adaptations, it is difficult to decide which platform is best to release video content. Thankfully, it is easier than ever to upload your posts to multiple platforms at one time.
2. TRACK CUSTOMER CONVERSIONS
When it comes to marketing, one of the greatest challenges is accurately tracking the success of your campaigns. Video content provides far more insight than written or photo-based advertisements. Brands can see how much time viewers spend watching their content before moving on, and whether or not the viewer followed a link to the company website to learn more about the product or service.
3. REACH A WIDE AUDIENCE
The number of active, video-based social media users worldwide is currently in the billions. People of all ages and backgrounds use video content as a source of education, a way to connect, and for pure entertainment. With the help of a video production company, you will undoubtedly reach prospective customers interested in your service or product.
One of the best ways to increase customer conversions is by collaborating with social media users who have access to a large audience with relevant interests. Brands can easily work with influencers to integrate their own video content in the form of advertisements and have these individuals explain the brand in a way that appeals to their viewers.
Albuquerque Videography Services