Powerful Marketing Videos for Social Media Engagement
A social media video is video content that is created and shared through various social networks, such as Facebook, YouTube, Instagram, and Twitter, to name a few. You can use social media videos for marketing purposes such as an advertisement, an engaging brand story, or simply an update on your profile.
According to Cisco, 76% of all consumer internet traffic in 2017 was from video, and that percentage will continue to grow. According to Inc. Magazine, consumers are 64% more likely to buy a product after watching a video about it, than not watching a video about it. 81% of businesses prefer to use Facebook for their video marketing strategy.
Marketing videos for social media should be succinct and to the point - you want to capture the audience’s attention within the first few seconds. Your video should be short but also engaging so that the viewer wants to see more. Here is an example of a social media video that we created for Skate Snatch, a product designed to prevent your skateboard from being stolen.
The Perfect Gift for Any Skater! - Skate Snatch
At Moji Cinema, we specialize in creating social media marketing videos for businesses looking to get noticed and attract new clients. Our team is very knowledgeable in the various social media platforms and what specifications are required from them. This includes what format is needed, the length of content allowed, and we can also transcribe the audio into captions.
Why are captions so important? According to Digiday.com, over 85% of Facebook videos are viewed with the sound off. Why such a high percentage rate? Many people can't or won't turn on audio while watching a video for various reasons. It has also been discovered that with the sound turned off, viewers tend to comprehend more and are much more likely to stay engaged with your message. Another big plus, a captioned video can raise your social media reach, as well as improve your website’s SEO ranking.
Book Your Social Media Video Shoot with Moji Cinema
Social Media Videos are a great way to highlight your business. They are a quick and effective way to get your message out to your target audience. Contact us today to learn more about how to incorporate a Social Media Video into your marketing plan!
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