An Albuquerque Customer Testimonial Video is a powerful way for your customer to sing your company’s praises. Here, we make your customer the hero of the story. As with any great story, the hero has a problem that they must overcome in order to have successful results. That’s where you come in! Your company play the wise guide who shows empathy and authority and is able to help your customer solve their problem and avoid tragic failure.
The Power of Peers Groups for CEOs and Business Owners - Vistage
What makes a great customer testimonial video?
- It should be authentic and from the heart.
- The response from the client should be natural and not scripted.
- Don't be pushy or too promotional. (It's about the client).
- The narrative should be clear and concise about solving a problem.
- The video should be no shorter than 30 secs and no longer than 2 minutes.
Text Testimonial VS Video Testimonial
Text testimonials have far less impact as a marketing tool than a video testimonial. Video testimonials are much more engaging and convincing than just a simple text testimonial. Video has the power to keep a visitor engaged on your website and increases the the likelihood of a customer making a purchase.
Some Facts about Customer Testimonials
In one way or another we all are influenced by opinion and what people have to say. Today, social media has a extreme impact on us and how we make choices in the market place. According to Hubspot, visual content is more than 40x more likely to get shared on social media than other types of content.
By including video testimonials directly within your website or on social media you are providing visitors information they want and need to make a purchasing decision. A video testimonial on your website will also help increase your SEO which will help to drive more traffic to your site and increasing your ability to make contact with new and potential clients.
Here are a few more statistics:
- 79% of online shoppers trust online reviews as much as friends and family. (Bright Local)
- 85% of consumers read up to 10 reviews before feeling that they can trust a business. (Search Engine Land)
- 90% of respondents claimed that positive online reviews influence buying decisions. (Dimensional Research)
A Customer Testimonial video is great way to let potential customers know that you are a trusted source and that you are here to serve them. Contact us today to learn more about how to incorporate an Albuquerque Customer Testimonial Video into your marketing plan.